Setting Up, Adding Campaigns and more guide using RedTrack

REDTRACK SETUP PROCESS

Table of Contents

  1. SIGNING UP FOR REDTRACK
  2. LEARNING THE PLATFORM
  3. SETTING UP YOUR TRAFFIC SOURCES
  4. SETTING UP YOUR AFFILIATE NETWORKS
  5. SETTING UP YOUR OFFERS
  6. SETTING UP YOUR LANDING PAGES
  7. SETTING UP YOUR CAMPAIGN
  8. LAUNCHING YOUR CAMPAIGN


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SIGNING UP FOR A REDTRACK ACCOUNT

To get started, you need to have an active RedTrack account.

If you don’t have an account as yet, below is a quick step by step process to get your account ready in less than 5 minutes. For those who already have an account, you can skip this part.

  1. Go to the website redtrack.io
  2. Click  “SIGN UP” button

3. Fill in your details to sign up for a free 14 days trial period. No credit card is required

4. Agree to the terms and conditions and click the sign-up button

5. heck out your email for verification and click on verify account

Then your account will be all set and you will be able to access the platform.


LEARNING THE PLATFORM

Once you have logged in into your account, you’ll be welcomed to the tracker’s dashboard.

For anybody who has any past experience with tracking, the platform’s interface must be familiar to you and very easy to understand.

For those who are new to tracking, check out their video tutorials to learn more on the platform and its functionality.

To get your campaign set up and activated, first of all, you need to set up your Traffic Sources, Affiliate Networks, Landing Pages, and Offers.

This guide will help you go through that entire process quickly. Make sure you follow each step as written in the guide.



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SETTING UP YOUR TRAFFIC SOURCE

The traffic source is basically the network/ site where you run your ads in order to get traffic to visit your landing page and offer.

It may be Google Adwords, Facebook, Bing, Exoclick, TrafficForce, RevContent, PopAds, just to mention, they are so many out there.

RedTrack comes with a couple of traffic sources that are pre-set within their system. This will simplify the integration process if your traffic source is listed among the pre-set traffic sources.

If your traffic source is not on the pre-set list, you can still add it.

Follow the steps below to quickly set up your traffic source.

  1. First, make sure to check if the target Traffic Source is already available in RedTrack. Click Traffic Sources ->New ->Search for your traffic source.

2.  Once you are able to find it on the list, click on “Add” button and all the available information and tracking tokens will be filled in automatically. All you need to do is input your personal data for some parts.

3. If the traffic source you are using isn’t available on the list, that means that it wasn’t pre-set within RedTrack, you can add it manually by clicking on “Create Custom“. After that, place the details and tracking tokens of that exact traffic source.

Follow the steps below to add it manually.

  • Use the “Create Custom” button:
  • Fill in the necessary fields:
  • Traffic source name
  • S2S Postback URL – The S2SPostback URL can be obtained from your Traffic Source. It should contain valid click Id tokens supported by the traffic source. Use this if you need to send conversions data back to your traffic source.
  • Click Id token {click_id} -Use this token to track each click on your ads.

Note: Tokens/ Macros are the custom variables/ parameters which you are to track. They include; Geos, campaign id, device types, carrier names, and so many more variables of your traffic that you need to track.

You can find them on your specific traffic source or search for them on TrackingTokens

  • The rest of the information is optional but if you need to track additional data which your traffic source supports, you can fill in the tokens below:

· Imp Ref ID and Impression Cost ID–  for tracking impressions.

· Click Ref and Click Cost ID– if you want to get the click cost for CPC campaign automatically from the traffic source.

· Other tokens (subIDs) – if you want to track much more variables of your traffic. Find these from your Traffic Source or on go to trackingtokens.com -> Search for your traffic source -> Then you will find the tokens.

Contact your account manager/ support team of your traffic source to get a deeper understanding of their tokens and their functions.

4. Enable Parallel tracking if you are running your ads on Google Adwords. This doesn’t apply to other traffic sources.

5.  Activate FraudScore Integration in order to detect fraudulent activity within your campaigns. This will enable you to block bot traffic and save you over 30% of your ad budget.

To activate this, you must have an account on FraudScore which you will then have to integrate with RedTrack. (I will show you later in this guide how it’s done)

6. Save the changes once you are done

That’s all with setting up your traffic source, let’s now set up our affiliate network.



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SETTING UP YOUR AFFILIATE NETWORK

The second important step is to set up the affiliate network that you work with. RedTrack comes with a list of pre-set Affiliate Networks as well.

Follow the steps below to set up your affiliate network.

  1. First, check if your network is available on the list. Go to Networks -> New -> Search for your network:

2. Once you are able to find it on the list, click on “Add” button and all the available information will be filled in automatically so you need to fill it in.

Note: In case you are using a custom domain, the postback URL template must be changed according to your domain. ”rdtrck2.com should be changed to your domain.”

Make sure you copy and paste your Conversion postback URL back to your affiliate network.

You should also fill in your offer URL with a Click Id token at the end of your offer URL (Read the next part to learn how to add your click id to the end of your offer link.)

If the Affiliate Network you are working with isn’t available on the list, that means that it wasn’t pre-set within RedTrack, you can add it manually by clicking on “Create Custom“. Then fill in the information of that exact affiliate network:

Follow the steps below to add your affiliate  network manually;

  • Use the “Create Custom” button:
  • Fill in the necessary fields:
  • Affiliate network name and URL;
  • Postback URL template – You will need to replace corresponding fields with the tokens from your affiliate network (these tokens can be found in the postback settings or you can ask your Affiliate Manager for help).

RedTrack default postback URL template asks for click id and sum tokens.

The sum token is a dynamic payout token. Not all affiliate networks provide the sum token.

How to set up your Postback URL:

Get your click id and sum tokens from your affiliate network. (The sum token is optional. If your affiliate network doesn’t provide the sum token, you can simply remove it from the default postback URL)

Follow the sample image below on how to set up your postback URL;

Let’s assume the click id from your affiliate network is {EXTERNAL_ID} and your sum is {MONEY}

The default postback URL template from RedTrack is; http://rdtrck2.com/postback?clickid={replace_me}&sum={replace_or_remove}

What you have to do here is to replace the {replace_me} field with {EXTERNAL_ID} and the {replace_or_remove} field with {MONEY}.

Here is your final postback URL;

http://rdtrck2.com/postback?clickid={{EXTERNAL_ID}}&sum={{MONEY}}

Do not leave any spaces between the characters in the link

Then copy and paste your conversion final postback URL to your affiliate network as a global postback, or on individual offer postback if you plan to use different tokens for different offers.

If you don’t insert your postback URL to your affiliate network, then RedTrack won’t be able to track your conversions.

  • Fill in your offer URL from your affiliate network. Make sure you add a {clickid}token to the end of the link.

How to add a click Id token:

Let’s say this is your offer URL; https://www.mb102.com/lnk.asp?o=12908&c=918273&a=299149&l=13399

And this is your affiliate network token/ subID for click id; s2

What you have to do is to add; &s2={clickid} to the end of your offer URL.

This is how your offer link should appear:
https://www.mb102.com/lnk.asp?o=12908&c=918273&a=299149&l=13399&s2={clickid}

3. Other optional settings:

  • Event tracking– This will track and show you the events recorded by the tracker, enable it if needed.
  • Duplicate Postback Mode– This enables you to choose what action will be taken upon receiving conversions created by the same clickID through the postback URL.

I highly suggest for you to choose “Create new conversion”, this mode will record each data from the postback URL as a new separate conversion.

  • Whitelisted IPs– You can set this up if you wish to record conversions from a particular IP address only. Conversions from other IP addresses won’t be recorded.

Postback subIDs – Most of the Networks do not support any additional subIDs so check it with your Affiliate Manager to see if your affiliate network supports them.

4. Save the changes

Now you are all set with the Affiliate Network, let’s go on and set up the offer.



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SETTING UP YOUR OFFER

Once you are done setting up your Traffic source and Affiliate network, now it’s time to set up the offer that you are running. Go to your affiliate network and grab your offer link and then follow the instructions below to set up that offer in RedTrack.

  1. After you have obtained the offer from your Affiliate Network, add it to RedTrack by clicking on:
    Offers ->New

2. Fill in the fields:

  • Offer Name– Fill in the name of the offer.
  • Affiliate Network– Choose the affiliate network from the drop-down list You must have added your affiliate network first for it to appear in that drop-down list i.e. you must have completed the steps above on setting up your network.
  • Payout– Fill in your offer payout.
  • Unique visits– This feature determines how many times the same Offer will be displayed to the same user/ visitor. Set it up according to your wish.
  • Conversion Cap– Set this up only if your offer has a conversion cap. Turn on the alert to be notified by e-mail when the cap is reached.

Note: A conversion cap is the maximum number of conversions accepted by a specific offer. Not all offers have this, so check with your affiliate network or contact your affiliate manager for more details.

  • Offer URL– Add your Offer URL from the affiliate network. Make sure you have modified the offer URL by adding {clickid} token to the end of  If you didn’t, please go through the previous topic and see how to add a click id token at the end of your offer URL.

3. Fill in the country in which you are running your offer

4. You can add custom tags to your offer but this is optional. If you are to add the custom tags, make sure you separate them with commas.

5. Save the changes.

And That’s all with the setting up the offer.


SETTING UP YOUR LANDING PAGES

If your campaign is using a landing page, follow these steps to set up your landing page within the tracker.

  1. Go to Landings ->New

2. Fill in the Landing Page’s name and its link.

3.  Add tracking tokens at the end of the landing page link to track different variables of the traffic that visits your landing page.

Here’s the list of available tokens

ClickID = {clickid}
Campaign = {campaignid}
Source = {sourceid}
Cost = {cost}
OS = {os}
Browser = {browser}
Device = {brand}
Country = {country}
City = {city}
ISP = {isp}
LPKey = {lpkey}
Sub1 = {sub1}
Sub2 = {sub2}
Sub3 = {sub3}
Sub4 = {sub4}
Sub5 = {sub5}
Sub6 = {sub6}
Sub7 = {sub7}
Sub8 = {sub8}
Sub9 = {sub9}
Sub10 = {sub10}
RefID = {ref_id}
ImpID = {imp_id}
OfferPayout = {offer_payout}

How to add tracking tokens to your landing page link.

To add the tokens, simply add token_parameter={token} for the first token then add&token_parameter={token} for the rest of the tokens.

Let’s assume we are adding the device and browser tokens to a link. The link will appear like;

www.healthproductreview.com/rdtk/lp1/.html?device={device}&browser={browser}

4. To track your landing page’sviews and clicks, you need to add a tracking script to your landing page’s code;

<scripttype=”text/javascript”src=”//your_RedTrack_dedicated_domain/track.js”></script>

Make sure you add it within the header section of your landing page code. Replace the part written as“your_RedTrack_dedicated_domain” with your RedTrack link.

http://rdtrck2.com/click or http://your_domain.com/click if you are using custom tracking domain

LP Code example:

5. If you are using a Landing page that contains links to Multiple Offers (each with separate buttons), keep in mind that you need to correspondingly add a different LP click tracking URLs for each offer.

Use this link template if you promoting multiple offers on the same landing page. Please make sure that the number of offers in Campaign Stream is equal to the number of Multi-offer click URLs in the Landing page.

Offer Link Template:
http://your_tracking_domain.com/click/1

6. Add the Track direct traffic script to your landing page in order to track visitors who come directly to your landing page without accessing it through your campaign URL.

Copy and paste it into the header section of your landing page’s code.

7. RedTrack also provides a landing page protection code that prevents direct access to your landing pages. It also reduces the chances of your pages appearing on spy tools.

You can copy and paste it into the header section of your landing page code.

To be able to use that code, your landing page must be having a .php extension.

8. Save the changes.

That’s all with setting up your landing page. In case of any complication, always contact the support team. And if you need assistance with the technical part that’s related to coding, you can outsource the work on www.bannerslanders.com

Now that you are done setting up your landing page, you can go on with setting up the campaign.



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SETTING UP YOUR CAMPAIGN

After setting up the traffic source, affiliate network, offer and landing page, you can now finally set up your campaign.

Follow the steps below;

  1. Click Campaigns -> New

Then fill in the details;

  • Campaign name
  • The Traffic Source associated with this campaign
  • SelectDomain – http://rdtrck2.com/ is used as a default domain. If you are using a custom domain please change it to your custom domain.
  • Choose the redirect method: My suggestion here is that you choose “HTTP 302 Redirect”. Here, your traffic/ visitors will be sent directly to the offer you’re promoting. Your data gets passed as a referrer.
  • Protocol– Leave the protocol as HTTPS unless you have SSL certificate applied in RedTrack for your custom domain. In case you have that,  then you will need to change the protocol to HTTPS.
  • Campaign cost and value – Here you need to specify your campaign cost model, either CPC, CPA, CPM or RevShare. Then fill in the value;
  • Postbacks – In the postbacks section, click Add and the field will be filled automatically with your Traffic Source settings. Make sure {ref_id} token is present in your Postback link.

2. Define the Streams for your Campaign.

  • Select an Offer(s)
  • Select a Landing page(s) (if you are using one).
  • Set the Weight to 100% if you are running a single offer. Also, do the same if you are running a single landing page. If you are running more than one landing page or offer, make sure you distribute the weight evenly in order to carry out proper split tests.
  • Apply Filters if necessary. Before applying Filters for your Campaign, you need to create them at Tools -> Filter presets
  • If you want to add more streams to the campaign so that you can perform split tests, click Add   (Read the guide on how to do split tests.)

3. Save the Campaign.

After clicking save, your campaign URL will be available for you. Copy and paste it into your Traffic Source. Now you’ll be ready to launch your campaign.


LAUNCHING YOUR CAMPAIGN

Now that you have your campaign tracking URL, all you have to do is paste it to your traffic source and activate your campaign.

Before you activate the campaign, make sure that you double check your links and see if the tracker has recorded and displayed the few clicks you’ve made while testing your links.

Once you realize the tracker has recorded the right data, then you can go ahead and launch your campaign.


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